Privacy policy
Etta is an AI companion that phones your aging parent on the schedule you choose while plan minutes remain and sends you recaps from substantive completed calls. That involves two people's trust — yours and your parent's — so this policy is written to be read: what we collect, why, who touches it, and how you erase it.
Two people, one promise
Etta handles data about you (the account holder with the app) and about your parent (the person Etta may call). Your parent makes their own choice before Etta places any outbound call: you send them a secure, single-use permission link tied to the saved number, and they read the disclosures and accept or decline for themselves. If they decline, Etta does not call. They can later withdraw permission by telling Etta to stop or contacting us.
What we collect
- Your account. You sign in with Apple. We receive the unique account identifier needed to keep your family space private; Etta does not request your Apple name or email address. You enter the family names you want Etta to use.
- Your parent's details. The name, phone number, and time zone you provide so Etta can call them, plus their consent status and its history. We call only the one number you've set up, only after consent, and we never use it for anything but the check-in calls.
- Permission evidence. The recipient's response to the permission page, when it happened, the disclosures presented, and limited technical evidence needed to demonstrate or enforce that choice. The permission link expires after 48 hours and can be used once.
- Call transcripts. Routine check-in calls are transcribed live so Etta can hold the conversation and write your recap, and the transcript is stored with your account. Etta does not save routine call audio as a recording, so the app does not offer call-recording playback.
- Health and wellbeing content. Call transcripts, recaps, trends, and alerts may include health, medication, falls, dizziness, confusion, loneliness, or mood information your parent chooses to discuss. Etta uses that content only to provide the service; it is not a medical record, diagnosis, or emergency response.
- What Etta remembers. Small details from calls that help the next one feel familiar — bridge night, the garden, how they take their tea. Visible in the app.
- Your greeting clip. If you record a short greeting in your own voice, we store it to play at the start of calls. You can replace it any time.
- Subscription state. Your plan and usage (call minutes). Payments are processed entirely by Apple; we never see your payment details.
- Diagnostics. Basic technical, security, and reliability logs needed to prevent abuse and investigate failures.
How we use it
- To run Etta: place scheduled calls your parent has agreed to while plan minutes remain, hold the conversation, transcribe it, write eligible recaps, track trends, and send the alerts you've asked for.
- To manage your subscription and enforce plan limits.
- To keep the service safe, enforce permission and do-not-call choices, prevent abuse, and debug failures.
We do not sell your data or your parent's. We do not show ads. We do not track anyone across other companies' apps or websites.
AI processing and service providers
Etta's calls and intelligence run on third-party service providers acting as our data processors:
- A telephone carrier connects the calls over the regular phone network. It handles the phone number and live call audio only to connect and hold the call.
- A third-party AI service listens and speaks as Etta during a call. It receives the live call audio and produces Etta's voice and a transcript of the conversation. If it is unavailable, backup third-party AI services convert speech to text and generate Etta's voice instead.
- A third-party AI service reads a call's transcript to write the recap you receive, and answers you in the app's chat.
- Our cloud hosting provider runs Etta's systems and stores service data.
- Our web hosting provider delivers Etta's public website and permission pages.
Each receives only the information needed to perform its function, processes it under its own terms, and must protect it at least as well as this policy describes. We do not sell or rent your family's content or use it for advertising. Every summary in the app is labeled as AI-generated.
Retention and deletion
- We keep your data while your account is active, so recaps, trends, and memories stay with you.
- Delete your account (You tab → Delete account) to start deletion of account content such as transcripts, recaps, trends, memories, greeting clips, and parent details from active service systems. Limited permission, suppression, transaction, security, or legal records may be retained where needed to honor a do-not-call choice, prevent abuse, resolve disputes, or meet legal obligations. Backup copies expire through our normal backup lifecycle.
- If your parent withdraws permission, new calls stop. We may retain a limited suppression record so the number is not called again without a fresh grant.
- You can also email support@keenshift.ai for deletion — including requests made on your parent's behalf — and we'll do it for you.
Who we share with
Only the processors needed to run the service: the telephone carrier, AI services and hosting providers described above, and Apple (sign-in and payments). If you share a read-only care-circle link, the family member who opens it sees the recap quotes and trend for the parent it covers — nothing else, and only while the link is valid. We never sell or rent personal data, and we don't share it with advertisers or data brokers. We may disclose information if legally required to do so.
Security
Data is encrypted in transit, stored with access controls in reputable cloud infrastructure, and accessible only to systems and people that need it to run the service.
Your rights — and your parent's
You can view Etta's stored memories in the app and remove individual memories. You can request access, correction, or deletion by emailing support@keenshift.ai. Your parent can withdraw permission during a call or contact us directly about data associated with their number. Available rights and response periods depend on applicable law.
Age
The Etta app is for adults: you must be at least 18 years old (or the age of majority where you live) to create an account. Etta is not directed to children, and we do not knowingly collect data from anyone under 18 — if we learn we have, we delete it.
Changes
If we change this policy, we'll update this page and the effective date above. Material changes will be flagged in the app before they take effect.
Contact
Privacy questions, requests, or complaints: support@keenshift.ai.